When you're a B2B SaaS business, protecting your users' data is a big deal. It's more than just being a law-abiding business; it's also about keeping a promise to your users to protect their data. Failing to keep your promise can lead to severe penalties, damaged reputation, and loss of user confidence.
One key piece of this puzzle is the GDPR Cookie Consent Banner.
But what is a GDPR Cookie Consent Banner, and why does it matter for your business? How can you make one that follows the rules but still looks good on your website?
Welcome to our user-friendly guide made just for B2B SaaS businesses. We'll break down everything you need to know about GDPR Cookie Consent Banners, give you a handy checklist for creating your own, and even show you some examples to get your creative juices flowing.
Whether you're just getting your head around GDPR or you're looking to brush up on your knowledge, this guide is here to help.
Let's dive in!
What’s a Cookie Consent Banner?
Image source: Growsurf
What’s GDPR Cookie Consent?
If your business is in Europe or collects data from European citizens, it must follow the GDPR and ePrivacy Directive. The GDPR is a strict law that protects user data and applies to any organization that handles the data of EU residents. If you don't comply, you could face fines of over €20 million. The ePrivacy Directive complements the GDPR and protects electronic communications and online tracking.
To comply with the GDPR and ePrivacy Directive rules for cookies, you must:
Crafting the Perfect Cookie Consent Message
The language used in the cookie consent message should be easy to understand and user-friendly without using complex jargon or technical terms. The goal is to provide users with the information they need to make an informed decision about their personal data while using the website.
Cookie Consent Banner Checklist
Here's a quick cookie consent banner checklist to help ensure your banner meets GDPR and ePrivacy Directive requirements:
This checklist will help you make a cookie consent banner that follows the rules of the GDPR and the ePrivacy Directive. It will also show that you care about your user's privacy and help them trust your business more.
Now that we have that out of the way, it's time to look at some GDPR cookie consent banner examples.
10 GDPR Cookie Consent Banner Examples
In this section, we'll showcase 10 GDPR cookie consent examples from B2B SaaS companies. These examples are specifically tailored to the needs of B2B SaaS businesses and illustrate how your B2B SaaS business can create cookie consent banners that comply with GDPR regulations while also meeting the unique needs of your industry.
Let's get started!
Screenshot of the ServiceNow homepage. Used under fair use.
The first cookie banner example is from ServiceNow, a cloud computing company that provides enterprise-level software solutions for businesses.
The language used is user-friendly and easy to understand, without technical jargon, which makes it easier for users to give informed consent. The banner also provides an option to accept or reject cookies so that users have control over their personal data.
Screenshot of the DocuSign homepage. Used under fair use.
The second example we'll analyze comes from DocuSign, a software company that provides electronic signature technology and digital transaction management services. Their cookie consent banner appears to be concise and straightforward, focusing on providing the necessary information for users to make informed decisions. Users are informed cookies will be stored on their devices to enhance site navigation, analyze site usage, and assist in marketing efforts.
The banner features a clear option for users to accept all cookies on the website by clicking "Accept All Cookies." Additionally, they can opt to visit the Privacy Preference Center, where they can manage their consent preferences.
Screenshot of the FreshWorks homepage. Used under fair use.
Freshworks is another company that does a great job of informing users about the purposes of using cookies. It uses clear and concise language, telling users they'll be using the data to track visitors, measure ads, and analyze site traffic. They also mention the website may share information about user behavior with third parties.
The banner allows users to manage their cookie preferences through the "Cookie Preference Manager," where they can choose only specific categories of cookies. The banner also informs users that if they do not choose any option, it will be treated as if they have accepted all cookies.
Screenshot of the Gusto homepage. Used under fair use.
The banner also includes a link to the website's Cookie Settings so that users can manage their cookie preferences.
Screenshot of the Attentive homepage. Used under fair use.
Screenshot of the Deel homepage. Used under fair use.
Deel, a platform for remote hiring and global compliance management, is next on the list. Similar to other banners we analyzed above, its cookie consent banner also mentions the purposes of using cookies on the website, including personalizing content and ads, providing social media features, and analyzing traffic.
The banner informs users that the website may share information about their use of the site with social media, advertising, and analytics partners. The banner also provides users with an option to allow necessary cookies only or to allow all cookies.
Screenshot of the Webflow homepage. Used under fair use.
Overall, the banner is concise and straightforward, providing users with the necessary information to make an informed decision about their privacy preferences.
Screenshot of the Lusha homepage. Used under fair use.
Screenshot of Innovatrics, Remote Identity Verification Platform page. Used under fair use.
The banner informs users that the website may share information about their use of the site with social media, advertising, and analytics partners. Users can choose to accept all cookies or manage their cookie preferences directly from the banner.
Screenshot of the Creatio homepage. Used under fair use.
The final example on our list is Creatio, a low-code platform that provides customer relationship management (CRM) and business process management (BPM) software solutions.
The popup banner appears as soon as you land on the website, informing you right away about the collection of your data. The banner also provides users with the option to accept or reject individual cookie types and tells them they can revoke their consent at any time.
We hope you found these ten examples helpful for making your own GDPR cookie consent banner. Now, let's show you how to put a cookie consent banner on your website.
How to Add a Cookie Consent Banner on Your Website: Step-By-Step Guide
Adding a cookie consent banner to your website is a crucial step in complying with the GDPR and ePrivacy Directive regulations, and it's incredibly easy with a software like ComplyDog. Visit cookie banner generator and follow step-by-step guide to add a Cookie Consent Banner to your website at no cost:
Step 1: Customize
Choose a theme from the options available, or customize everything from the text to the brand colors in the cookie widget and popup to match your website's look and feel.
Image source: ComplyDog
Step 2: Install the cookie widget
Copy the code provided by ComplyDog and paste it into the <HEAD> section of every page on your website.
Image source: ComplyDog
Step 3: Load scripts upon consent
There you have it! Just by following these three uncomplicated steps, you can effectively integrate a cookie consent banner into your website that aligns with both the GDPR and ePrivacy Directive.
Image source: ComplyDog
To help you design an effective banner, we've created this guide with key message elements and a checklist. Plus, we've included ten examples from other B2B SaaS companies to show you how it's done.
By following our guide and checklist, you can create a cookie consent banner that respects your users' privacy and meets GDPR compliance requirements. This will help build trust with your users and keep you on the right side of the law.